Response to Killing Us Softly 3

Kilbourne is correct that women are depicted as sex objects in advertisements. The companies use the fact that men are obsessed with beautiful women to sell their products. The use of these sexual adds has created a culture in which women have to be ideal and men can simply use them whenever they want. We have all become so used to these adds that we don't consciously notice the messages they portray. But subconsiously they affect the way we think whether we like it or not.

The major problem with this is that these advertisements sell very well. If they weren't successful adds the companies wouldn't use them. The companies are not purposely trying to be subversive to women, but the adds that sell the most happen to be sexualized women. It is the chemistry of most peoples brains that causes them to be attracted to people of the opposite sex. The adds we were raised around caused our minds to develope around the idea that skinny women are attractive, and we can't help the fact that we like sex.

The same goes for women as well. However, since not only the ripped men are advertised women tend to be more open to what they see as "handsome". The fact that we have become idealized in our views of beauty is not the fault of any one person. It is simply the way the advertisements around us every day have forced our brains to develope. I don't know if there is a way to stop sexualized advertisements because there will always be a company that will want to increase sales by using women.